Ali Raza, performance marketing specialist

Senior Performance Marketing Specialist

Paid media that scales profitably.

I plan, launch and scale Meta, Google and TikTok campaigns for e-commerce, DTC, SaaS and lead-generation brands across the US, UK, EU, Scandinavia and the GCC.

See results LinkedIn profile Case studies on GitHub
Open to remote roles and projects
Based in
Lahore, Pakistan
Works
Remote, on US hours
Currently
_space A/S, Denmark
Platforms
Meta · Google · TikTok · Snapchat · LinkedIn
$10M+paid media managed
$200K+peak daily attributed revenue
Up to 6xROAS achieved
15+brands scaled

About

Six years buying media, measured on profit

I build full-funnel acquisition systems: clean tracking first, then a TOF/MOF/BOF structure, structured creative testing, and budget decisions tied to ROAS, POAS and CAC.

I have managed up to $40K a day in spend for US and EU e-commerce brands, and I now run Meta strategy for Danish and Swedish DTC brands at a Google- and Meta-certified agency. I work independently with international teams.

ROASPOASCACCPACPLLTVCTRCVR
Ad platforms
Meta (Facebook & Instagram), Google Ads (Search, Shopping, Lead Forms), TikTok, Snapchat, LinkedIn
Media buying
Advantage+ Shopping, DPA and catalogue, prospecting and retargeting funnels, lookalikes, budget scaling
Creative
Hook, angle and format testing, UGC, ad copy, structured A/B tests
Tracking & data
Meta Pixel, Conversions API, server-side tracking, GA4, GTM, attribution, Google Sheets
E-commerce & CRM
Shopify, WooCommerce, CRM and lead-sheet integrations, landing-page optimisation

Results

Numbers from real ad accounts

Screenshots from accounts I managed. Client names are hidden. Tap any screenshot to see it full size.

Meta Ads · US/EU e-commerce

Scaling a 48-campaign Meta account

Prospecting and retargeting structure for e-commerce brands, optimised for purchases.

MetricResult
Amount spent$201,967.54
Reach7,848,696
Impressions17,685,103
Campaigns48

Meta Ads Manager

TikTok Ads · USD account

Running conversions at scale on TikTok

80 campaigns covering testing, scaling, retargeting and long-term evergreen sets.

MetricResult
Total cost$326,372.28
Impressions48.2M
Clicks214.8K
Conversions5,237
CPA · CVR$62.32 · 2.44%

TikTok Ads Manager

Google Ads · purchases

Efficient sales from Google Ads

Conversion-focused campaigns driving purchases at a low cost per sale.

MetricResult
Purchases / sales105.69
Cost / conversion$14.03
Avg. CPC$0.65
Spend shown$1.48K

Google Ads

292 purchases at $12.37 each on $3,612.89 spend (Meta, DTC)
142 purchases at $15.01 each on $2,130.76 spend (Meta, DTC)
181 leads at $6.42 each (Meta lead generation, USD)
2,127 purchases at Rs177.12 each (Meta e-commerce, Pakistan)

Services

Paid media services

Freelance ads management for Shopify, DTC and lead-generation businesses. Every engagement starts with a free 15-minute audit.

Meta ads for Shopify & DTC

Facebook & Instagram ads, Advantage+ Shopping, DPA and Conversions API.

Learn more →

TikTok ads for e-commerce

Campaign set-up, creative testing, Spark Ads and scaling.

Learn more →

Google & Meta lead generation

Lower cost per lead, better lead quality, CRM and Sheets automation.

Learn more →

Hire a remote PPC specialist

Senior media buyer on US hours, freelance or full-time remote.

Learn more →

Experience

Where I have done this work

Performance Marketing Specialist_space A/S (wearespace.dk) · Denmark · Remote

  • Own Meta strategy for Danish and Swedish e-commerce and DTC brands: Advantage+ Shopping, DPA and catalogue campaigns optimised for ROAS and POAS.
  • Run Meta and Google lead-form campaigns for GCC clients, with Google Sheets lead automation and round-robin allocation across a 7-person sales team.
  • Implement Pixel, Conversions API and server-side tracking; deliver weekly reports with WoW comparisons and action plans.

Performance Marketing SpecialistTechHive AI · Lahore

  • Cut average CAC by 35% with full-funnel Meta acquisition and remarketing.
  • Lifted conversion rates by 28% through creative, copy and landing-page testing.
  • Planned US and UAE market entry for HRMS and car-rental SaaS, including Click-to-WhatsApp lead generation.

Digital Marketing SpecialistFirst Manufacturing Company · United States

  • Managed $4K–$6K daily spend across Meta and Google Shopping for a premium e-commerce brand.
  • Grew monthly revenue by 47%; retargeting and DPA delivered about 4.2x ROAS and recovered 23% of abandoned carts.
  • Tested 50+ ad variations a month: +31% CTR, −22% CPC.

Digital Marketing Specialist (part-time)Mentor Pakistan · Remote

  • Ran Facebook, Snapchat and TikTok campaigns for apparel retailers on a PKR 1M monthly budget at 6x ROAS.

Digital Marketing SpecialistABN Overseas Education · Lahore

  • Meta and Google lead generation for a study-visa consultancy, aligned with admissions and counselling teams on lead quality.

Social Media Marketing Manager & Data AnalystExoah Ltd · Lahore

  • Managed up to $40K/day across Meta, TikTok and Snapchat for US/EU e-commerce brands.
  • Up to $200K+ daily attributed revenue; portfolio ROAS typically 3–4x, peaking around 5x.
  • Built reporting on CAC, LTV, ROAS and funnel performance.

How I work

The order I build an account in

Measurement

GA4, GTM, Pixel, CAPI, server-side tracking and UTM rules, so every result is trusted.

Funnel

TOF/MOF/BOF structure, audience segmentation and remarketing sequences.

Creative

Hypothesis-led tests of hooks, angles and formats, with fatigue checks.

Economics

Budgets set against ROAS, POAS, CAC and CPL targets that match the business.

Reporting

Weekly WoW analysis, ad-level breakdowns and a clear list of next actions.

Certifications

Meta and Google courses

Course certificates issued through Coursera. Degree in Resource Economics, University of Agriculture, Faisalabad.

Meta · Introduction to Social Media Marketing

Google · Foundations of Digital Marketing and E-commerce

FAQ

Frequently asked questions

Who is Ali Raza?

Ali Raza is a performance marketing specialist and media buyer based in Lahore, Pakistan, working remotely on US hours. He has 6+ years of experience and has managed $10M+ in paid media across Meta, Google, TikTok, Snapchat and LinkedIn.

Can I hire you as a freelance Meta or Google ads specialist?

Yes. I take on freelance clients for Meta, Google and TikTok ads, mainly Shopify, DTC and lead-generation businesses, and I'm also open to full-time remote roles.

Do you offer a free ad account audit?

Yes. I offer a free 15-minute audit of your Meta, Google or TikTok ad account with the biggest opportunities and a suggested plan. No obligation.

Which countries do you work with?

Clients in the United States, United Kingdom, European Union, Scandinavia, the GCC and Pakistan.

Contact

Need someone to scale your paid acquisition?

Open to full-time remote roles and freelance projects worldwide. I reply within one working day.

Emailraza44474@gmail.com
Phone / WhatsApp+92 304 5998268
LinkedInlinkedin.com/in/ali-raza-ads-manager