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Lead generation · Google & Meta
Google Ads specialist for lead generation
I run Google Search and Meta lead campaigns for service businesses that need more qualified enquiries at a lower cost per lead, not just more form fills.
Cheap leads are easy. Leads that pick up the phone and buy are harder. Most lead campaigns waste budget on broad keywords, weak forms and slow follow-up.
I run Meta and Google lead-form campaigns for GCC clients with Google Sheets lead automation and round-robin allocation across a 7-person sales team, and I have delivered results like 181 leads at $6.42 each on Meta.
What I do
What you get
Google Search campaigns
- High-intent, long-tail keyword targeting
- Negative keyword cleanup
- Ad copy and extensions that qualify clicks
Meta lead ads
- Instant forms with qualifying questions
- Higher-intent form settings
- Lookalike and retargeting audiences
Landing pages
- Landing page vs. instant form testing
- Conversion rate recommendations
- Click-to-WhatsApp and call campaigns
Tracking
- GA4, GTM and offline conversions
- Call and form tracking
- Feeding lead quality back to the platforms
Lead management
- Google Sheets and CRM integrations
- Automatic lead routing to sales
- Speed-to-lead alerts
Reporting
- Cost per lead and cost per qualified lead
- Lead quality by campaign
- Weekly next actions
How it works
From audit to scale
Free audit
15-minute review of your account and the biggest opportunities.
Tracking
Fix measurement so every decision is based on trusted data.
Structure
Rebuild campaigns around a clear funnel and budget plan.
Testing
Weekly creative and audience tests with clear kill and scale rules.
Scale
Grow budget on what works while protecting your target CPA or ROAS.
FAQ
Common questions
Google Ads or Facebook ads for lead generation, which is better?
Google Search captures people already looking for your service, so leads are usually higher intent. Meta creates demand and often gives a lower cost per lead. Many businesses get the best results running both with clear tracking.
How do I improve lead quality from Facebook lead ads?
Use the higher-intent form type, add one or two qualifying questions, and send lead quality data back to Meta. Fast follow-up also makes a big difference.
What types of businesses do you run lead generation for?
Service businesses such as home services, education and visa consultancies, SaaS, water and utility services, real estate and B2B companies.
How quickly will I see leads?
Usually within the first week. The first 2–4 weeks are for learning what works; after that the focus moves to lowering cost per qualified lead.
Can you connect leads to my CRM or Google Sheets?
Yes. I set up lead syncing to Google Sheets or your CRM with automatic assignment to your sales team.
More services
Other ways I can help
Free audit
Get a free 15-minute ad account audit
Message me on WhatsApp or email and I'll reply within one working day. No obligation.