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Meta Ads · Shopify & DTC
Meta ads expert for Shopify stores and DTC brands
I run Facebook and Instagram ads for Shopify and e-commerce brands that want more sales without wasting budget. Clean tracking first, then a structure that scales profitably.
Most Shopify stores don't have a traffic problem. They have a tracking, structure or creative problem. The Pixel misses purchases, campaigns compete with each other, and ads fatigue before anyone notices.
I have managed $10M+ in paid media, including up to $40K a day on Meta, TikTok and Snapchat for US and EU e-commerce brands. Today I run Meta strategy for Danish and Swedish DTC brands at a Google- and Meta-certified agency, and I take on a small number of freelance Shopify clients.
What I do
What you get
Account audit & rebuild
- Campaign and budget structure review
- Wasted-spend and overlap analysis
- A prioritised fix list you can act on
Tracking that Meta trusts
- Meta Pixel + Conversions API on Shopify
- Event match quality and deduplication
- GA4 and GTM alignment
Advantage+ & catalogue ads
- Advantage+ Shopping campaigns
- Dynamic product ads (DPA) and retargeting
- Product feed and collection set-up
Creative testing
- Hook, angle and format tests
- UGC and static ad briefs
- Fatigue checks and refresh cadence
Scaling without losing ROAS
- Budget rules tied to ROAS, POAS and CAC
- Prospecting vs. retargeting split
- Seasonal and BFCM planning
Weekly reporting
- Week-over-week performance
- Ad-level breakdowns
- Clear next actions, not just numbers
How it works
From audit to scale
Free audit
15-minute review of your account and the biggest opportunities.
Tracking
Fix measurement so every decision is based on trusted data.
Structure
Rebuild campaigns around a clear funnel and budget plan.
Testing
Weekly creative and audience tests with clear kill and scale rules.
Scale
Grow budget on what works while protecting your target CPA or ROAS.
FAQ
Common questions
How much should a Shopify store spend on Meta ads to start?
Enough to give each test meaningful data. For most stores that is at least $30–50 a day on Meta. Below that, results swing too much to judge which ads and audiences work. I'll recommend a budget based on your margins and average order value.
Do you work with small Shopify stores or only big brands?
Both. I have managed accounts spending up to $40K a day, and I also work with growing stores. What matters most is a product with healthy margins and a store that converts.
What is the difference between Advantage+ Shopping and regular campaigns?
Advantage+ Shopping lets Meta automate audiences and placements around your product catalogue. It often scales well for e-commerce, but it needs good tracking and strong creative. I usually run it alongside structured prospecting and retargeting tests.
Why are my Facebook ads not showing all my Shopify sales?
Usually because of browser tracking limits. Setting up the Conversions API with proper deduplication sends sales server-side, so Meta sees more conversions and optimises better.
Can you work in US time zones?
Yes. I work remotely on US hours and communicate through email, WhatsApp, Slack or calls.
More services
Other ways I can help
Free audit
Get a free 15-minute ad account audit
Message me on WhatsApp or email and I'll reply within one working day. No obligation.