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TikTok Ads · E-commerce
TikTok ads freelancer for e-commerce and DTC brands
I plan, launch and scale TikTok ad campaigns that turn views into purchases, with creative testing built in from day one.
TikTok can be the cheapest place to find new customers, or the fastest way to burn budget. The difference is creative volume, testing discipline and tracking.
I have managed TikTok accounts with $326K+ in spend across 80 campaigns, generating 48.2M impressions and 5,237 conversions, covering testing, scaling, retargeting and evergreen campaigns.
What I do
What you get
Campaign set-up
- Account, Pixel and Events API set-up
- Shopify or WooCommerce integration
- Conversion events that match your funnel
Creative strategy
- Native, UGC-style ad briefs
- Hook and first-3-seconds testing
- Spark Ads with creator content
Testing framework
- Structured ad group and creative tests
- Clear kill and scale rules
- Fatigue tracking
Scaling
- Budget scaling without resetting learning
- Smart+ and manual campaign mix
- Evergreen campaigns for winners
Retargeting
- Video viewers and site visitors
- Catalogue and product ads
- Cart abandoner sequences
Reporting
- CPA, ROAS and CVR tracking
- Creative-level insights
- Weekly action plan
How it works
From audit to scale
Free audit
15-minute review of your account and the biggest opportunities.
Tracking
Fix measurement so every decision is based on trusted data.
Structure
Rebuild campaigns around a clear funnel and budget plan.
Testing
Weekly creative and audience tests with clear kill and scale rules.
Scale
Grow budget on what works while protecting your target CPA or ROAS.
FAQ
Common questions
Is TikTok advertising worth it for e-commerce?
For many products, yes, especially visual, impulse-friendly or trend-driven products. TikTok works best when you can produce a steady flow of native-looking video creative.
How many creatives do I need for TikTok ads?
Plan for at least 5–10 new videos to start and a few fresh ones every week or two. Creative fatigue on TikTok is faster than on Meta.
What is a good CPA on TikTok ads?
It depends on your price and margins. I set a target CPA from your average order value and profit margin, then structure tests to beat it.
Do you make the videos?
I write creative briefs, hooks and scripts and can work with your creators or UGC providers. I can also repurpose your existing content into TikTok-native ads.
Can you manage TikTok and Meta together?
Yes. Most of my e-commerce clients run both. I share learnings between platforms so a winning angle on one gets tested on the other.
More services
Other ways I can help
Free audit
Get a free 15-minute ad account audit
Message me on WhatsApp or email and I'll reply within one working day. No obligation.